The IBTM Americas is a major business events and meetings industry trade show held annually. It’s part of the IBTM (Incentives, Business Travel & Meetings) series, which is renowned for bringing together professionals from the meetings, incentives, conferences, and events (MICE) sector. The event provides a platform for industry stakeholders to connect, network, and explore new trends and innovations.

Typically, the IBTM Americas features a range of activities, including:

1. Exhibitions: Showcases from a diverse array of suppliers, destinations, and service providers related to business events.

2. Networking Opportunities: Facilitated meetings and events designed to foster connections between exhibitors, buyers, and other industry professionals.

3. Educational Sessions: Workshops, seminars, and keynote speeches that address industry trends, challenges, and best practices.

4. Business Meetings: Pre-scheduled one-on-one meetings between buyers and suppliers to discuss potential collaborations and partnerships.

The event is aimed at enhancing business opportunities, promoting industry growth, and sharing knowledge among attendees.

Our ABC LATAM family was in charge of the Romance Congress. On Tuesday night we had dinner with the ABC LATAM leadership team and it was so inspiring to meet them and know how much they love ABC.

As we walked through the booths and gave them our ABC business cards there wasn’t a person there that didn’t know who ABC was and what ABC stood for.

I got the opportunity to kick off the Romance Congress and was overtaken by the love and support in the room!

We’ll be sending other members to attend the IBTM Americas next year so keep your eyes open!!