Association of Bridal Consultants

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Camelú Millán Vargas, MBC™

Diseño Nupcial, www.disenonupcial.com, Mexico City, MexicoEmployees: 5 full- and part-timeRevenue Breakdown: 75% consulting, 15% day-of coordination, 10% rentals and servicesContact: (52) 55.5442.51.54, camelu@disenonupcial.com, disenonupcial.blogspot.comFamily:  Married, since 2000, to Luis Garcia Rojas. They have two children: Diego, 5, and Mikel, 18-months-old.Education: I have a university degree, a communication degree in college, and my Master Bridal Consultant™ designation from the ABC.On the ABC:  I have been a member since 1994. The ABC opened my vision of weddings, and I started making connections with people of other countries. Now, I run ABC’s Latin America branch, and I see it’s a good opportunity to educate the market in Latin America. We are growing fast.MBC™ Status: I really wanted to be better at what I did and take my business to a new level. I knew that the MBC™ designation could help me a lot. The process took six years.Other Memberships: Locally, there is an association in which only the top three services in each area are recognized. This year, I am one of the three wedding coordinators. I feel proud of being part of the Consejo de Profesionales en Eventos. Starting the Business: I started Diseño Nupcial because I was getting married to a person whom I ultimately didn’t marry. Still, I approached the ABC and saw a business opportunity that we didn’t have in Mexico City. So, I started my business Oct. 2, 1994, with only one wedding—that of a friend.Goals: This past year, we started charging more money. We had less weddings but with very good profit. I’d like to continue like this, doing only 10 weddings a year. I also have ABC Latinamerica, which is growing, so I try to work hard in both companies.Mentors: I’ve always admired Mimi Doke, MBC™. Also, Colin Cowie has inspired me.Marketing Strategy: I network with vendors and event managers in hotels. I try to be part of every event I can. The vendors are the ones who recommend me.Industry Influencers: The influencers will be the brides. We could propose creative and practical things, but the bride and the groom are the ones who finally decide what they want in their wedding. We need to be educated and learn about trends all of the time.Staying Fresh: I try to discover new ways to make weddings easier. I visit with professional people who can help me and my business look big. Each year, I buy clothes in order to be innovative and creative and reinvent myself for the new brides.In the Media: I made a book/agenda for brides in 2002, and I write a lot in different magazines in Mexico: Kena Novias, Nupcial, and Novias de Pasarela. In the United States, I write for a Hispanic magazine in Atlanta. On television, I had my own space four years ago. Also, I have been interviewed on several programs that discuss weddings.Ideal Client: My ideal client has no limit in the budget, but is very specific in what he/she wants.Inspiration: I find inspiration in books, at conferences, talking with people, visiting restaurants, in wines and food, by looking at magazines, meeting with vendors, and, definitely, from brides.Favorite Movies: Meet Joe Black, Vatel.Favorite book: A Mexican novel called Aura by Carlos Fuentes. But I will soon be starting to read the book by Grace Ormonde that I bought at conference.Words of Wisdom: Continue your education. Try to shadow the experts at their weddings as apprentices. Eat at restaurants to educate your sense of taste with fine food and wines.  Go to conferences and meetings—this will help you network.On Giving Back: I do a lot of free education in my country. For the community, we have participated in Teleton, our national program for disabled children.