Association of Bridal Consultants

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The Amalfi Coast

A Taste of the Sweet LifeMilena Santoro, CMM, CMP, PIDP,  MS Productions Inc., Canada   PHOTOS BY MARU PHOTOGRAPHYOn Italy’s Amalfi coast, whitewashed villages nestle against the brilliant blue of the Mediterranean, centuries-old chapels offer a cool retreat from the dazzling sun, and couples who wish to wed are invited to take part in la dolce vita, or the sweet life. Blog-Collage-1384366541020Romantic towns such as Positano, Ravello, Vietri, Svorrento, and Capri provide breathtaking views that make an ideal setting for a wedding. But there’s more than the scenery to lure about-to-be-weds to this region on the western side of Italy. Over the past few years, more and more couples have sought to make their dreams of wedded bliss occur on the Amalfi coast, which is an hour by car from Naples or three hours from Rome. It offers fabulous weather, wonderful facilities, delicious cuisine, and more. The many historic towns and villages boast a variety of venues, from luxury hotels to private villas and restaurants overlooking spectacular settings that provide a beautiful backdrop for any type of event.Positano is “a dream place”Positano, located in the heart of the Amalfi coast, is a budding favorite. John Steinbeck wrote, “Positano bites deep. It is a dream place that isn’t quite real when you are there and becomes beckoningly real after you have gone.” Once you’ve experienced Positano, you leave a changed person, wishing only to return as soon as possible.The ancient stone streets of Positano are banned to vehicles. Instead, the many steps and stairways invite you to explore the medieval town, where you’ll find an intricate and beautiful mosaic of bright colors at every corner—azure blue water, terra cotta-colored roofs, emerald green hillsides, stark white beaches, and magenta bougainvillea blossoms splashed across the landscape. Under the bright Mediterranean sun, these images give the entire experience a dream-like feel.Positano has bedazzled visitors for centuries. In 1808, the King of Naples fell in love with the town and built the Palazzo Murat (www.palazzomurat.it/) as his summer home. Tucked away in a botanical garden, hidden among tiny, sunny roads full of flowers, it is now a four-star boutique hotel. Another delightful place to stay is the Villa Flavio Gioia (www.villaflaviogioia.it/). This luxury residence in the center of Positano is a renovated old patrician home only steps away from the beach. It is ideal for the couple preparing for or retreating from the festivities of the big day.Blog-Collage-1384366683762Experience the charm, culinary secrets, and hospitalityCouples and their guests will be charmed by the welcoming Amalfi coast hospitality. The people here celebrate a unique bond with the land and the sea and the food these areas produce. The concept of the “slow food” movement is real and active here. During your stay, sample some of the best-tasting coffee, gelato, handmade pasta, and seafood, the latter prepared from fresh daily catches. Nor should you leave without trying what the residents of Naples claim is the best pizza in the world. And if you want to learn some of the region’s culinary secrets, cooking demonstrations in local homes and restaurants with famous chefs are also available.But let’s not forget the wine and Limoncello. The Amalfi coast features centuries-old coastal vineyards that produce world-renowned wines. Many of these vineyards are also available for weddings and receptions, or can offer private winery tours and lunch with the winemaker. Limoncello is the traditional liqueur of the region, which is why lemon groves add yet another splash of color to the landscape. From ancient times, lemons have featured in the area’s art, mosaics, and stories. The very essence of this tart fruit can be tasted in chilled Limoncello, made from steeping lemon zest with alcohol and adding a sugar syrup. Visits to local Limoncello producers are available. The liqueur makes a perfect wedding favor for guests.Don’t forget to work out the legal detailsNon-Italians who wish to marry in Italy must allow at least six to nine months to gather all the necessary documentation. Some couples opt to marry legally in their hometown and have a blessing ceremony at their foreign destination. Contacting the local Italian consulate as well as the Italian Tourist Board is a good idea to aid in planning the legal details. Couples who wish to plan an official civil or Protestant marriage can pick from any number of magnificent villas, gardens, and palace hotels. For those arranging a Catholic ceremony, the Cathedral of Santa Maria Assunta in the heart of Positano is available. With its history as a Benedictine monastery, it is a great example of medieval art.No words can explain the Amalfi coast; you really have to experience it. You’ll find something for everyone, whether it’s relaxing on the beach or excursions into Italian life and culture. For a perfect wedding destination, consider recommending la dolce vita in this beautiful part of Italy.