Letter – Volume 3, Issue 5

What does it take to be a trendsetter?It requires forward thinking, ingenuity, and an eye for detail. Those “in-the-know” have their finger on the pulse of society. Rather than just keeping up with the trends established within popular culture, they’re always one step ahead—keeping an eye to the future and examining fashion trends in Europe, reading blogs and magazines, and exploring what movies are on the horizon. Savvy entrepreneurs examine those trends and, rather than jumping on board with each, decide which are right for their business and personal style. Curious to know what are the budding trends for 2014? The editors at The Knot have been busy culling together all sorts of data. In this issue of Wedding Planner Magazine, they share these emerging ideas so you can stay ahead of the game. Plus, they’ve put together tips on how you can use these trends to enhance your marketing efforts. Want to know the latest wedding floral trends? We’ve got those covered inside these pages as well.Staying up-to-date isn’t just important for marketing purposes, it’s important in running an efficient business. Whether you’re new to wedding planning or have years of experience, we’ve got expert advice just for you—from avoiding novice pitfalls and knowing when to strike out on your own to increasing your Pinterest influence and merging your business with that of another. And don’t miss the information on how green weddings can save you and your clients time and money or our beautiful International spread on the unforgettable Amalfi Coast.Whether you are receiving your copy of this issue at the Business of Brides conference or through the mail, we hope you enjoy every page, and get inspired to re-envision and refresh your business with an eye on the future!